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Our
Insights

thought leadership

Welcome to our blog section where you can discover our team market views and analysis.

Marketing, Monetization, Our Industry, Self-Serve

Why we created M32ads Ad Centers and how are they so different?

The launch of the M32 Advertising Centers marks a pivotal and founding step for our team. It has been a long and challenging process, but our vision was clear and strong from the beginning. We’ll explain below how this solution is a game-changer and why it is perfectly adapted both to contemporary challenges facing media publishers and the needs of small and medium-sized enterprises for their online advertising.

Google Ad manager

Unified First-Price Auction

Two important updates have been announced earlier by Google and will be deployed on GoogleAd Manager in the coming months: (1) Your inventory in the Ad Exchange will gradually transition from a second-price to a first-price auction (2) Open auction pricing rules will be replaced by unified pricing rules

unified first auction price
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