The M32 team has played a very active role in the launch of a brand-new initiative to rally Quebec media industry actors and offer concrete resources to support local media, especially during the crisis we’re currently experiencing.
The launch of the M32 Advertising Centers marks a pivotal and founding step for our team. It has been a long and challenging process, but our vision was clear and strong from the beginning. We’ll explain below how this solution is a game-changer and why it is perfectly adapted both to contemporary challenges facing media publishers and the needs of small and medium-sized enterprises for their online advertising.
Two important updates have been announced earlier by Google and will be deployed on GoogleAd Manager in the coming months: (1) Your inventory in the Ad Exchange will gradually transition from a second-price to a first-price auction (2) Open auction pricing rules will be replaced by unified pricing rules
The digital media industry has long relied on the same, old KPIs to measure campaign success. But the industry doesn’t stand still, and your success metrics shouldn’t either! Get to know ARPUM, the ad metric that’s built for the programmatic ecosystem of today and tomorrow.