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thought leadership

Welcome to our blog section where you can discover our team market views and analysis.

Google Ad manager

Unified First-Price Auction

Two important updates have been announced earlier by Google and will be deployed on GoogleAd Manager in the coming months: (1) Your inventory in the Ad Exchange will gradually transition from a second-price to a first-price auction (2) Open auction pricing rules will be replaced by unified pricing rules

unified first auction price
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