Welcome to our blog section where you can discover our team market views and analysis.
Google recently launched a new initiative to put even more emphasis on Privacy at the heart of its business and of the web industry as a whole. This is a Chromium project called “The Privacy Sandbox”
The digital media industry has long relied on the same, old KPIs to measure campaign success. But the industry doesn’t stand still, and your success metrics shouldn’t either! Get to know ARPUM, the ad metric that’s built for the programmatic ecosystem of today and tomorrow.
Two important updates have been announced earlier by Google and will be deployed on GoogleAd Manager in the coming months: (1) Your inventory in the Ad Exchange will gradually transition from a second-price to a first-price auction (2) Open auction pricing rules will be replaced by unified pricing rules
The biggest challenge facing marketers today is complexity. They are tangled in a vast array of overlapping networks connecting people, brands, and the channels through which they interact.