M32 CANADIAN PROGRAMMATIC INDEX
Our index is showing the average percentage of the programmatic revenues generated by our publishers versus their direct digital sales.
This Index should be used as an average indication only, as this information can differ from a publisher to another and from a market to another.
Monthly Average (%)
The M32 team has played a very active role in the launch of a brand-new initiative to rally Quebec media industry actors and offer concrete resources to support local media, especially during the crisis we’re currently experiencing.
The launch of the M32 Advertising Centers marks a pivotal and founding step for our team. It has been a long and challenging process, but our vision was clear and strong from the beginning. We’ll explain below how this solution is a game-changer and why it is perfectly adapted both to contemporary challenges facing media publishers and the needs of small and medium-sized enterprises for their online advertising.
Google recently launched a new initiative to put even more emphasis on Privacy at the heart of its business and of the web industry as a whole. This is a Chromium project called “The Privacy Sandbox”
The biggest challenge facing marketers today is complexity. They are tangled in a vast array of overlapping networks connecting people, brands, and the channels through which they interact.
Two important updates have been announced earlier by Google and will be deployed on GoogleAd Manager in the coming months: (1) Your inventory in the Ad Exchange will gradually transition from a second-price to a first-price auction (2) Open auction pricing rules will be replaced by unified pricing rules
The digital media industry has long relied on the same, old KPIs to measure campaign success. But the industry doesn’t stand still, and your success metrics shouldn’t either! Get to know ARPUM, the ad metric that’s built for the programmatic ecosystem of today and tomorrow.
HOW CAN WE HELP YOU?
- Ask us your questions
- Share your feedback
- Book a demo to see our platform in action
- Join our publishers and embrace the new monetization wave
- Explore Life at M32 and join our team
- Request your access to our publisher’s inventory