M32 CANADIAN PROGRAMMATIC INDEX
Our index is showing the average percentage of the programmatic revenues generated by our publishers versus their direct digital sales.
This Index should be used as an average indication only, as this information can differ from a publisher to another and from a market to another.
Monthly Average (%)
Two important updates have been announced earlier by Google and will be deployed on GoogleAd Manager in the coming months: (1) Your inventory in the Ad Exchange will gradually transition from a second-price to a first-price auction (2) Open auction pricing rules will be replaced by unified pricing rules
The biggest challenge facing marketers today is complexity. They are tangled in a vast array of overlapping networks connecting people, brands, and the channels through which they interact.
HOW CAN WE HELP YOU?
- Ask us your questions
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- Join our publishers and embrace the new monetization wave
- Explore Life at M32 and join our team
- Request your access to our publisher’s inventory