thought leadership
Welcome to our blog section where you can discover our team market views and analysis.
Unlocking Digital Monetization: The Power Of Self-Serve Advertising
In the ever-evolving digital landscape, self-serve advertising is increasingly crucial in digital monetization. This article delves into the power of self-serve advertising for publishers and advertisers. We explore the benefits, strategies, and opportunities it offers in detail. Discover how to unlock the full potential of digital monetization through this innovative and efficient approach.
Why we created M32ads Ad Centers and how are they so different?
The launch of the M32 Advertising Centers marks a pivotal and founding step for our team. It has been a long and challenging process, but our vision was clear and strong from the beginning. We’ll explain below how this solution is a game-changer and why it is perfectly adapted both to contemporary challenges facing media publishers and the needs of small and medium-sized enterprises for their online advertising.
M32 Promotes the Unique Value of Quebec Media with NosMediasLocaux.org
The M32 team has played a very active role in the launch of a brand-new initiative to rally Quebec media industry actors and offer concrete resources to support local media, especially during the crisis we’re currently experiencing.
Cookies, Fingerprints and a Sandbox… Google’s take on Privacy
Google recently launched a new initiative to put even more emphasis on Privacy at the heart of its business and of the web industry as a whole. This is a Chromium project called “The Privacy Sandbox”
Using ARPUM to better define Media Success
The digital media industry has long relied on the same, old KPIs to measure campaign success. But the industry doesn’t stand still, and your success metrics shouldn’t either! Get to know ARPUM, the ad metric that’s built for the programmatic ecosystem of today and tomorrow.
Unified First-Price Auction
Two important updates have been announced earlier by Google and will be deployed on GoogleAd Manager in the coming months: (1) Your inventory in the Ad Exchange will gradually transition from a second-price to a first-price auction (2) Open auction pricing rules will be replaced by unified pricing rules
Five marketing contradictions to respect, nay, celebrate!
The biggest challenge facing marketers today is complexity. They are tangled in a vast array of overlapping networks connecting people, brands, and the channels through which they interact.
