A LOOK BACK AT 2020 AND ITS MAIN DEVELOPMENTS
Montreal, December 15th, 2020 – Despite the year’s challenging circumstances, 2020 was still marked by a number of major projects for M32.
Some of our proudest achievements this year:
- Launch of M32 Intell : this module, based on our R&D program, includes the most advanced benchmarks and optimizations to place data within a market context and guide business decisions.
- Deployment of M32 Segments : we onboarded several new publishers into our DMP module, where they can now collect, organize and activate their audience data including Socio-demographic factors.
- International Expansion : Several new partnerships are in the making, which will allow us to grow and expand our reach beyond Quebec to Europe and the Americas!
- Launch of Our Local Media : we built and deployed this platform in partnership with the media and agency community to encourage all industry actors to purchase local media space and support local content publishers.
- Launch of the Buyers’ Portal : this brand-new platform, launched in November, was created to better support media buyers, making it easier to find and buy ad space from local media.
- Launch of our knowledge base for Publishers : this new platform, launched in April, brings together all the technical documentation to support publishers and their teams in better mastering the rapid changes in monetization.
Sincere thanks to our employees and partners for making these ideas such a great success!
About M32 Connect
M32 Connect is an Ad Tech & Analytics company helping digital publishers understand, control & optimize their data and the various monetization sources & formats. The company brings the data story together, enabling publishers the ability to make better business decisions for their digital assets. M32 Connect supports publishers by offering them a unique technology platform, flexible and innovative turn-key solutions, as well as by providing consulting and digital adops services.
Moreover, M32 Connect acts as a point of balance between publishers and advertisers. Besides the development of their own tech platform which provides useful insights to publishers, the company partners with premium web content publishers in order to allow advertisers to reach their audience and optimize their results.