M32 Advertising Center: a new turnkey platform for SMEs
A local solution for business recovery and an answer to the media crisis
Montreal, December 14, 2021 – Quebec-based company M32 Connect launched its Advertising Center today. It is the first self-service e-commerce platform providing local web media a turnkey solution for automating the sale of their advertising space. For businesses, it is a simple, effective, and accessible tool to carry out marketing campaigns of any scale and reach Quebec consumers.
“We are very proud to launch the Ad Center, which supports the autonomy of Quebec’s web media and offers advertisers unparalleled access to new distribution channels that allow them to reach their target audiences. To do so, they can go directly to their preferred media or visit M32ads.com, where they will find a wide range of media partners. The Advertising Center combines an ease of use that rivals the intuitiveness of international platforms, and the relevance of local web media content,” declared Mo. Kahlain, co-founder of M32 Connect.
An intuitive solution that makes advertising more accessible to SMEs
A recent study by independent firm RE-AK to evaluate the use and functionality of the M32 Advertising Center determined that the platform stands out from the most popular international solutions, notably because of its intuitive campaign creation process and its simplified end-user management. M32ads.com advertisers already have access to more than forty media sites, mostly in Quebec. Other content publishers in the province and elsewhere in Canada will be added shortly.
A way to support local media and business recovery
According to a report released in 2019 by IAB Canada, only 14% of advertising investments are spent on local media. This number indicates that, unless measures are taken, the majority of these purchases will be made on foreign platforms, depriving local media of crucial income.
“For the news media, the Ad Center is a tool that keeps up with the times and simplifies the advertising process. The clients, whether they are merchants or agencies, have the ability to target the local media of their choice, select their formats and plan their advertising campaign very easily. Advertising is done online quickly and at competitive rates,” said Renel Bouchard, President of iciMédias Group.
A platform adopted by local companies
“Quebec businesses are the backbone of our economy. The pandemic has also put a lot of emphasis on buying locally. It’s in our DNA to be locally oriented and to support local media. People buy 1642 because, among other things, they recognize our effort to do things locally. Today, we have to think more globally and see how we can work with local partners in all areas. The Ad Center is part of the solution,” concluded Bastien Poulain, President of 1642.
M32ads.com is a website that connects small and medium-sized businesses with web publishers who are now using the self-service technology known as the Ad Center. M32ads.com currently regroups more than 43 websites and 5 publishers such as: CN2i (Coopérative nationale de l’information), FrancoisCharron.com (Synonyme média), Gravité Media, Ici Médias and RNC Média. Several other media outlets have expressed their interest and will become available on the platform in the upcoming weeks. A French version of the site is available at Pubm32.com.
About M32 Connect
M32 is a technology firm specializing in advertising analytics. The company develops cutting-edge monetization platforms that support publishers and help them manage and maximize the potential of their sites, while enabling advertisers to get the best return on investment for their campaigns.
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