USED.CA UNVEILS IMPRESS AD STUDIO: EMPOWERING LOCAL BUSINESSES WITH SELF-SERVE ADVERTISING

Collaboration with M32 Connect Revolutionizes Digital Advertising for Canadian Brands

Victoria, BC (Sept. 21, 2023) – Used.ca, in its relentless pursuit of helping clients reach broader audiences affordably, proudly announces the launch of its new self-serve advertising portal, Impress Ad Studio. This cutting-edge tool, developed in collaboration with Canadian-based M32 Connect, empowers advertisers to optimize their advertising campaigns on Used.ca, a trusted Canadian-owned brand.

The IMPRESS Ad Studio is a game-changer for local businesses and ad agencies. It offers an easy and cost-effective way to precisely direct their marketing efforts. With complete autonomy over media buying, local and national digital marketing, and campaign management, businesses can swiftly launch their marketing initiatives.

Randy Blair, Chief Operating Officer, articulated the mission succinctly: “Our primary goal is to enhance the ROI on advertising for local businesses. We’re providing them with a versatile advertising tool that effortlessly promotes their services, engages a diverse audience, and precisely targets specific demographics. This approach stimulates demand for their products and services, ultimately boosting sales conversions. Our partnership with M32 Connect has turned this vision into reality.”

 

The M32 Connect team shares the enthusiasm for this partnership, seeing it as both a validation of their technology platform and an opportunity to provide practical solutions to local businesses. Stéphane Campana, Vice-president and associate at M32 Connect: “We are thrilled to collaborate with Used.ca and contribute to the commercial and technological development of such a prominent Canadian corporation.”

 

IMPRESS Ad Studio is now accessible at Impress Ad Studio

For inquiries about this self-service opportunity and to learn about saving 50% off your entire campaign, please contact michelle.cabana@blackpress.ca.

For more information on M32 Connect and self-service Ad Centers, please visit m32ads.com.

 

ABOUT USED.CA

Used.ca has come a long way since its inception in 2003 when two Vancouver-based entrepreneurs created an online classified site called UsedVancouver.com. Their aim was to provide a safer, easier, and more community-minded approach to keeping useful items out of landfills. But Used means more than second-hand items; it’s about jobs, services, household items, clothing, and much more. Used.ca has grown from one site to over 90 community sites collectively known as Used.ca. For over 20 years, the Used.ca Community Coordinators have been dedicated to supporting local events and performing good deeds in your locale.

 

LITERALLY LOCAL

Unlike some giant U.S. marketplaces, Used.ca is genuinely local and actively involved in your community. Used.ca has provided over $5 million in advertising support to 200 non-profit events annually. The team comprises in-house software developers, advertising sales experts, user support, and marketing teams, all working diligently to provide the best user experience. With over 1.5 million monthly users, Used.ca is a local legend. Their most popular site, UsedVictoria.com, is affectionately known as “UsedVic” or simply “Used.” Used.ca proudly calls Victoria, BC, home and has expanded its reach across Canada and the UK. Learn more about their history here.

 

ABOUT M32 CONNECT

At M32 Connect, we aim to provide a superior digital monetization platform exclusively designed for publishers and retailers. We are committed to enabling our clients to realize their maximum potential by optimizing their revenue streams. This is achieved via our advanced suite of SaaS products, comprehensive analytics tools, and services, including self-serve options, data segmentation, AdOps, training, and programmatic offerings. Our dedication, innovative solutions, and Google partnership position our clients to achieve their financial goals effectively and efficiently.

KEY TAKEAWAYS (TLDR)

  1. Used.ca launches IMPRESS Ad Studio in partnership with M32 Connect, enabling local businesses to create and manage advertising campaigns efficiently.
  2. Businesses gain autonomy over media buying, targeting, and campaign tracking, fostering improved ROI and audience engagement.
  3. Used.ca, a trusted Canadian brand, continues its commitment to supporting local communities while expanding its reach across Canada and the UK.

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