New Publishers and International Expansion for M32 Connect
Montreal, July 6th, 2021 – Since last spring, M32 Connect has been consistently expanding both within Canada and internationally and has strengthened its position as a leader in Quebec. This growth is due to new contracts, namely with the Coopérative Nationale de l’Information Indépendante (CN2i) (formerly Groupe Capitales Médias). M32 will be responsible for managing and strategizing programmatic advertising revenues for all their websites (Le Soleil, La Tribune, La Voix de l’Est, Le Droit, Le Nouvelliste). We have also forged similar agreements with other local news websites such as Courrier Laval, EstriePlus and the seven local news web properties of In Médias (Info du Nord Mont-Temblant, Info du Nord Sainte-Agathe, etc.).
In addition, several websites with quality and high demand content have joined our network to benefit from our monetization platform. We are pleased to welcome joliemaison.ca, tornaderousse.com, recettedemaman.com, as well as Jobboom and Réseau contact from the Mdf commerce group (formerly Mediagrif).
As for the rest of Canada and the United States, we are proud to announce a new agreement with the financial website Stockchase.com for the managing of its entire advertising inventory. Other new clients include Mate1 (eDate), one of the most popular online dating sites in the United States.
At the international level, a partnership agreement has just been confirmed with France Antilles (Guadeloupe, Martinique, Guyana), the leader in weekly and regional news in the Antilles. This client joins other quality publishers who have already opted for M32’s expertise, advertising data management platform, and multiplatform programmatic monetization strategy.
About M32 Connect
M32 Connect is an Ad Tech & Analytics company helping digital publishers understand, control & optimize their data and the various monetization sources & formats. The company brings the data story together, enabling publishers the ability to make better business decisions for their digital assets. M32 Connect supports publishers by offering them a unique technology platform, flexible and innovative turn-key solutions, as well as by providing consulting and digital adops services.
Moreover, M32 Connect acts as a point of balance between publishers and advertisers. Besides the development of their own tech platform which provides useful insights to publishers, the company partners with premium web content publishers in order to allow advertisers to reach their audience and optimize their results.