Montreal, April 30th, 2020 – To answer requests from our users and better meet their needs, further improvements have been made to the portal to facilitate the optimization and monitoring of the monetization.
In a nutshell:
Under M32 Revenues Module
– Possibility to see the sold eCPM rates in addition to the overall eCPM.
– The list of the top 10 buyers both for direct and programmatic sales has been added.
Under M32 Data segments Module
– Possibility to add multiple keywords in a single request.
– We added a subset of Environics data segements to help our publishers with more segmentation options
– The detailed information of the segment’s estimate gets updated and displayed directly on the same page.
Under M32 Support Module
– Our editors now have access to a detailed view of their configuration and active marketplaces.
About M32 Connect
M32 Connect is an Ad Tech & Analytics company helping digital publishers understand, control & optimize their data and the various monetization sources & formats. The company brings the data story together, enabling publishers the ability to make better business decisions for their digital assets. M32 Connect supports publishers by offering them a unique technology platform, flexible and innovative turn-key solutions, as well as by providing consulting and digital adops services.
Moreover, M32 Connect acts as a point of balance between publishers and advertisers. Besides the development of their own tech platform which provides useful insights to publishers, the company partners with premium web content publishers in order to allow advertisers to reach their audience and optimize their results.