For immediate release
Montreal, November 22, 2019
M32 launched new ad formats and improvements to the m32.report platform by providing new Ad formats and adding new features :
A- Launch of a New Premium and Unique Ad Formats
After the successful launch of Social Banners and In Banner Videos, M32 just deployed two new formats that can create a strong impact for ads:
Mobile Video Snap
A brand new experience that encompasses a big box, a video and an image companion. Available on mobile only.
PLA Banner (Product List Advertising)
This banner gives the possibility to a brand to promote products, articles, real estate or automotive products.
B- Launch of New Features and Improvements to the M32 Platform
Several updates have been made to our M32 monetization platform to better meet the needs and demands of publishers.
In a nutshell:
Launch of the Campaigns module
Accessible from the m32.report home page, this highly anticipated new module allows publishers to automatically generate campaign reports for their customers. This module is free of charge and only visible to publishers who have sold Localika 2.0 or Combo 2 products and for direct sales.
In addition to the Campaigns module, quick links have been added to the homepage, in order to easily access documents to better understand invoices and income statements, as well as detailed fact sheets on custom formats.
Adjustments to formulas and algorithms
Our team has made several adjustments to correct, refine and update the various numbers displayed in the Revenues and Segments modules.
About M32 Connect
M32 Connect is an Ad Tech & Analytics company helping digital publishers understand, control & optimize their data and the various monetization sources & formats. The company brings the data story together, enabling publishers the ability to make better business decisions for their digital assets. M32 Connect supports publishers by offering them a unique technology platform, flexible and innovative turn-key solutions, as well as by providing consulting and digital adops services.
Moreover, M32 Connect acts as a point of balance between publishers and advertisers. Besides the development of their own tech platform which provides useful insights to publishers, the company partners with premium web content publishers in order to allow advertisers to reach their audience and optimize their results.