M32 PARTNERS WITH ÉTS TO LAUNCH A RESEARCH AND DEVELOPMENT PROGRAM
For immediate release
This partnership focuses on research and innovation, aiming to deepen the understanding of the complex digital advertising industry and develop cutting-edge tools.
Montreal, September 17, 2019 – M32 Connect is launching a research program in collaboration with Pascal Giard, Associate Professor of Electrical Engineering at École de technologie supérieure (ÉTS). The initiative seeks to complete an in-depth analysis of the complex digital advertising sector, share this knowledge with the various market stakeholders, and help the company continue to develop its activities and services.
M32 Connect is committed to helping content publishers by providing them with detailed and transparent data along with the tools they need to optimize and increase their revenues through artificial intelligence and machine learning.However, implementing a monetization strategy is a major challenge given its various components, including analyzing several large data flows, numerous variables (weather, screens used, context, etc.), as well as the many competing platforms. A deeper understanding of the industry will therefore significantly benefit publishers.
Associate Professor Pascal Giard holds a Bachelor’s and Master’s degree in Electrical Engineering from ÉTS, as well as a PhD from McGill University. Over the past ten years, he has been involved in several information and communications technologies research projects in Canada and abroad. To tackle this innovative programmatic marketing project, Professor Giard will work with two of his graduate students, Marwa Nasser Abdallah and Huu My Nguyen.
“I’m very excited to be part of this research project with my team. We want to play a role in furthering knowledge in this field and bring a touch of innovation while propelling M32—a Montreal-based company—to new heights,” commented Mr. Giard.
For M32 Connect co-founders, Claude Cajolet and Mo. Kahlain, the partnership directly supports their company’s groundbreaking projects and their mission in helping publishers maximize their revenues by providing detailed, transparent data, and innovative tools.
“We are very excited by the opportunity Pascal Giard and ÉTS are offering us, which will allow M32 to contribute to research advancements, deepen our understanding of this market, and strengthen our positioning for the future,” said Claude Cajolet, Co-Founder, Head of Technologies and Monetization Architecture.
About M32 Connect
M32 Connect is an Ad Tech & Analytics company helping digital publishers understand, control & optimize their data and the various monetization sources & formats. The company brings the data story together, enabling publishers the ability to make better business decisions for their digital assets. M32 Connect supports publishers by offering them a unique technology platform, flexible and innovative turn-key solutions, as well as by providing consulting and digital adops services.
Moreover, M32 Connect acts as a point of balance between publishers and advertisers. Besides the development of their own tech platform which provides useful insights to publishers, the company partners with premium web content publishers in order to allow advertisers to reach their audience and optimize their results.