For immediate release

“Your Programmatic & Digital Media Monetization Primer” was created to help mainly publishers keep pace with the evolving digital technology ecosystem, and ultimately make better strategic decisions to build robust and sustainable media businesses.


Montreal, November 5, 2019 – Montreal-based ad tech and analytics company M32 Connect today announced the launch of a new white paper called “Your Programmatic & Digital Media Monetization Primer”. It is a comprehensive and essential resource to help digital publishers understand, control and optimize the many moving parts of the programmatic media ecosystem, in order to derive more revenue from their digital inventory.

This eBook was developed to cut through the complexity of the still-evolving digital media sector and bring industry players up to speed on all things “programmatic”. In tandem with insights provided by M32’s analytics platform, this downloadable resource was created to equip publishers with knowledge, tools and actionable steps to make strategic decisions that will promote the longevity of their digital monetization.

Taking advantage of a strong and complementary expertise in the online media industry, marketing technology and digital platform development, M32’s co-founders and co-authors of this white paper, Claude Cajolet and Mo Kahlain, create new initiatives on an ongoing basis to meet their objective of allowing both publishers and advertisers to gain the best possible results from their digital media campaigns.

“Our aim with this eBook is to arm publishers with practical steps to optimize their ad monetization strategies, moving to a more mature monetization system that’s sustainable over the long haul, even as the market inevitably evolves and different inventory and pricing models come up over time”, says Claude Cajolet, Co-Founder, Head of Technologies and Monetization Architecture.

“One way to make sense of the programmatic sector is to think of the system in terms of supply and demand”,according to Mo Kahlain, who leads Product Development and Business Strategy for the firm. “Programmatic is a complicated business, with all of the different actors and platforms, ad formats and success metrics that come into play. But it is still subject to the basic tenets of supply and demand, just like any other transaction where inventory is being bought and sold. This means that you can work with the various factors that influence supply and demand to increase revenues.”

With key takeaways and recommendations in areas that matter most to the programmatic sector, including the actors involved and the ad tech they use, data privacy and protection processes, as well as success metrics and related monetization methodology, this resource is set to be a go-to guide for digital publishers for years to come.

You can download M32’s white paper on programmatic on the company’s website at: https://m32connect.com/ebook/

 About M32 Connect

M32 Connect is an Ad Tech & Analytics company helping digital publishers understand, control & optimize their data and the various monetization sources & formats. The company brings the data story together, enabling publishers the ability to make better business decisions for their digital assets. M32 Connect supports publishers by offering them a unique technology platform, flexible and innovative turn-key solutions, as well as by providing consulting and digital adops services.

Moreover, M32 Connect acts as a point of balance between publishers and advertisers. Besides the development of their own tech platform which provides useful insights to publishers, the company partners with premium web content publishers in order to allow advertisers to reach their audience and optimize their results.


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