Throughout 2019, the M32 team has multiplied impactful projects to enable the growth of the company and pursue our mission. We have so many things to be proud of! Here is a retrospective of the main achievements and developments we’ve made to keep on innovating and improving the products and services offered to our customers.
In 2019, we have:
+ Redefined our brand identity and launched our new website
+ Developed our own multi-market monetization platform
+ Written a white paper to help people understand the programmatic ecosystem
+ Launched M32 Segments our Data Management Platform (DMP) to enable publishers to segment their audience
+ Added the Campaigns module to generate reports automatically
+ Launched our Localika 2.0 product
+ Introduced new premium and unique ad formats: Mobile Video Snap and the PLA Banner (Product List Advertising)
+ Added a dozen new marketplaces to our system such as OpenX, Telaria, Smart, PubMatic, etc.
+ Welcomed more than 50 sites within our family
+ Become MCM Partner (Multiple Customer Management) for AdMob and Channel Partner for Ad Manager & Google AdX
+ Deployed JW Player Video Bidding
+ Announced our R&D program in partnership with ÉTS
+ Redefined our management structure to better support our national and international growth
+ Strengthened our presence in Ontario and Toronto
+ Expanded the team with several new employees and moved to new premises
The entire M32 team would like to thank you warmly for this incredible year!
About M32 Connect
M32 Connect is an Ad Tech & Analytics company helping digital publishers understand, control & optimize their data and the various monetization sources & formats. The company brings the data story together, enabling publishers the ability to make better business decisions for their digital assets. M32 Connect supports publishers by offering them a unique technology platform, flexible and innovative turn-key solutions, as well as by providing consulting and digital adops services.
Moreover, M32 Connect acts as a point of balance between publishers and advertisers. Besides the development of their own tech platform which provides useful insights to publishers, the company partners with premium web content publishers in order to allow advertisers to reach their audience and optimize their results.