How to calculate the advertising revenue potential of your website?
We developed this tool using general industry benchmarks to simplify the calculations. This data includes the average percentage of impressions generated by direct sales and self-service Ad Centers, programmatic, unsold inventory as well as the average eCPM value (see definitions below).
To give you a rough idea of how much money you could earn by selling advertising spaces on your website, you just need to fill in the number of monthly impressions.
If you don’t have access to this data, we suggest you multiply your number of page views by two or three, depending on the number of ads per page you are considering.
After completing this field, press the “enter” key and the rest of the table will automatically get updated. You will see the followings:
- Total Monthly Potential Revenues
- Total Annual Potential Revenues
- The distribution of these forecasts by channel (direct & self-serve, programmatic)
These are general estimates to give you an idea of how much money you could make with your website. If this strategy seems appropriate for your digital properties, contact the M32 team for more detailed and personalized evaluation and advice!
Glossary: How to read the Revenue Simulator