REVENUE SIMULATOR – How much revenue could you earn with your website?

Are you managing one or more websites or apps and are thinking about selling advertising space on your digital properties? If you have a significant number of visits and page views, this could be a very interesting source of additional revenue for your business. That’s why we’ve created this simple and free tool to help you answer the question: “How much revenue can you generate with your website?”


What is the purpose of the revenue simulator for your website?

Our mission at M32 is to help digital publishers understand and optimize their data and the various monetization sources & formats, in order to maximize the potential of their sites. We bring the data story together to let you make better business decisions for your digital assets.

Among our useful tools, we have developed this simplified simulator to help you evaluate potential monetization revenue based on your number of impressions.

You can start using the simulator just below or keep on reading to find more info on how to use it and how to read the results displayed.

How to calculate the advertising revenue potential of your website?

We developed this tool using general industry benchmarks to simplify the calculations. This data includes the average percentage of impressions generated by direct sales and self-service Ad Centers, programmatic, unsold inventory as well as the average eCPM value (see definitions below).

To give you a rough idea of how much money you could earn by selling advertising spaces on your website, you just need to fill in the number of monthly impressions.

If you don’t have access to this data, we suggest you multiply your number of page views by two or three, depending on the number of ads per page you are considering.

After completing this field, press the “enter” key and the rest of the table will automatically get updated. You will see the followings:

  • Total Monthly Potential Revenues
  • Total Annual Potential Revenues
  • The distribution of these forecasts by channel (direct & self-serve, programmatic)

These are general estimates to give you an idea of how much money you could make with your website. If this strategy seems appropriate for your digital properties, contact the M32 team for more detailed and personalized evaluation and advice!


Glossary: How to read the Revenue Simulator

Direct Sales

Revenue generated by the sale of advertising space directly by your own sales team to your network.

Note: In the results provided by the revenue simulator, direct and self-serve sales are combined and represent together an average of 20% of total impressions.


You can easily create your personalized self-service Ad Center to allow local advertisers, agencies and SMBs to purchase their banner ads and manage their advertising campaigns on your properties on their own, according to your predetermined business rules.

Note: In the results provided by the revenue simulator, direct and self-serve sales are combined and represent together an average of 20% of total impressions.


Programmatic advertising refers to the purchase of banner ads through an automated process, often in real time, managed by specific online platforms and including auction systems (e.g. Header Bidding), Preferred Deals, etc. These platforms act as a bridge between advertisers and publishers, allowing them to sell their advertising inventory more easily and efficiently.

The average proportion of impressions and revenues generated by programmatic accounts for 60% of the total number of impressions.


The total number of unsold impressions on your network.

On average, unsold inventory represents about 20% of total impressions.


An impression is counted each time your ad is displayed on a web page or on a mobile app.


A pageview is an instance of a page being loaded in a browser. The metric “Pageviews” represents the total number of pages viewed.


Effective cost per thousand impressions. eCPM helps compare media with different pricing methods by converting everything to a common metric. This metric is calculated as follows: eCPM = total cost / impressions x 1,000.


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