For immediate release
After a year of research and development, M32 launches the first module of its platform, focused on the revenue analysis of digital assets.
Montreal, March 28, 2019. Following the recent announcement of its new branding and management structure, M32 Connect is now proud to announce a major and unique innovation within the Canadian digital monetization and advertising industry, with the launch of its multimarket monetization platform. This new technology will bring greater clarity, transparency and strategic analyses to market players, ultimately allowing them to make better business decisions.
The launch of this tech platform is combined with the redesign of M32 website, available online as of today at https://m32connect.com, which enables the company to better present the depth and strength of its new central positioning within the publishers’ monetization landscape in Quebec and in Canada.
Development of a Unique Tech Platform
M32 Connect’s platform, which is unique in Canada, is the outcome of a year of research and development. Today marks the launch of the portal with the opening of its first module: M32 REVENUES. This strategic module allows the aggregation of all usable data points in order to follow the trend of monetization results, helping managers through their strategic decision-making process, and not just as a collection of unusable data points.
“We have developed this unique platform to be able to equip publishers from Quebec and Canada with tools providing more transparency and greater control of their environment. But our vision goes beyond this first module! This is the first launch and we will make other major announcements in the coming weeks.” said Mo Kahlain, co-founder and responsible for the company’s Products and Strategy.
“Such an infrastructure required the joint efforts of multidisciplinary development teams to deal with unique technological challenges! Our strength and pride lie in the fact that we are able to offer a platform that meets concrete needs. In addition, we have made it a crucial point to make the platform easy to use, allowing site managers to make strategic decisions for their digital assets.” added Claude Cajolet, co-founder and responsible for Technology and Monetization Architecture.
The platform will continue to evolve in the coming weeks with the addition of new and complementary modules, giving publishers more tools to analyze and optimize their results.
About M32 Connect
M32 Connect is an Ad Tech & Analytics company helping digital publishers understand, control & optimize their data and the various monetization sources & formats. The company brings the data story together, enabling publishers the ability to make better business decisions for their digital assets. M32 Connect supports publishers by offering them a unique technology platform, flexible and innovative turn-key solutions, as well as by providing consulting and digital adops services.
Moreover, M32 Connect acts as a point of balance between publishers and advertisers. Beside the development of their own tech platform which provides useful insights to publishers, the company partners with premium web content publishers in order to allow advertisers to reach their audience and optimize their results.