NEW FEATURES DEVELOPED FOR PUBLISHERS
Montreal, February 25th, 2021 – Here’s the latest on M32’s projects, which are focused on innovation and the growing needs of our clients.
Latest news on the platform
M32 is known for its ability to be comprehensive of every dimension required to build an effective monetization strategy for publishers. Their success relies on the diversification of formats and monetization sources. New features and upgrades have thus been added to the M32 platform to continue to support local publishers.
We now integrate support and tracking of audio ads on our platform. With today’s exponential growth of podcasts and voice assistants, audio advertising is becoming an increasingly important element to consider to better respond to the reality of our publishers outside of Canada, our website is now multi-currency. It is now possible to view financial data in Canadian dollars (CAD), U.S. dollars (USD), or Euros (EUR).
On the technical side, we’ve optimized speed, consistency, and display of data across the platform.
About M32 Connect
M32 Connect is an Ad Tech & Analytics company helping digital publishers understand, control & optimize their data and the various monetization sources & formats. The company brings the data story together, enabling publishers the ability to make better business decisions for their digital assets. M32 Connect supports publishers by offering them a unique technology platform, flexible and innovative turn-key solutions, as well as by providing consulting and digital adops services.
Moreover, M32 Connect acts as a point of balance between publishers and advertisers. Besides the development of their own tech platform which provides useful insights to publishers, the company partners with premium web content publishers in order to allow advertisers to reach their audience and optimize their results.